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Preface
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Consumer Safari |
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Part I
The African Opportunity
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Chapter 1
Baking Bread in Zimbabwe
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3 |
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African Wealth: The Tenth Largest Economy in the World
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A Different Type of Oil and Diamonds
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An Irish Beer Finds Its Future in Africa
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An Inflection Point
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Looking East: The New Gold Rush
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Entrepreneurship Is Alive and Well in Africa
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Trade Not Aid
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The Need for Leadership
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21 |
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Africa's Rise: Hidden in Plain Sight
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Inexplicable Optimism
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Rising Opportunities
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Chapter 2
Africa Is Richer Than You Think
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Meeting the Objections
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31 |
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The Magnifiers
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Accelerants: Cell Phones and Banking
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Does Africa Exist?
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Diversity and Tolerance
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52 |
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Beyond the Numbers
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55 |
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Rising Opportunities
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56 |
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Chapter 3
The Power of Africa Two
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Meet Africa Two
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The Sweet Spot of the African Market
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60 |
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Opportunities in Africa Two
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62 |
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Opportunities at Every Level
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A Continent of Aspirations: Keep Walking
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Conclusion: An Open Door
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73 |
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Rising Opportunities
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74 |
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Part II
Realizing the Opportunity
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Chapter 4
Harnessing the Hanouti: Opportunities in Organizing the Market
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Organizing the Market
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Organizing Retail: Shopping in Alexandra
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Opportunities from Making the Informal Formal
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Tokunbo: Organizing Secondhand
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Organizing Distribution
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Organizing Medicine
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Organizing Transportation
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Organizing Brands and Marketing
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Creating Brands from Commodities
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Organizing Education and Training
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101 |
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The Power of Organizing Markets
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Rising Opportunities
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Chapter 5
Building Mama Habiba an Ice Factory: Opportunities in Infrastructure
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Providing Power and Ice
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105 |
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Water Pumps
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Sanitation, Water, and Air
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Airlines
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Opportunities for Leapfrogging
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Leading in Infrastructure
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Transforming Infrastructure: The Muthaiga Golf Club
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Rising Opportunities
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Chapter 6
Running with the Cheetah Generation: Opportunities in Africa's Youth Market
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A Youth Market
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128 |
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Cheetahs and Hippos
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130 |
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Speaking Sheng: Connecting with Youth
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130 |
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Music: The Universal Language
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131 |
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Speaking the Language of Sports
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133 |
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Understanding Youth
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134 |
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Opportunities in the Cradle of Civilization
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134 |
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Opportunities in Education
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139 |
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Fountain of Youth
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Rising Opportunities
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Chapter 7
Hello to Nollywood: Opportunities in Media and Entertainment
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147 |
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The Accidental Nigerian Film Industry
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148 |
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Theaters That Don't Look Like Theaters
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151 |
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Television and Radio: Beyond Two Channels
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153 |
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The Small Screen
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Print and Online
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157 |
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The Walls Can Talk
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159 |
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Third Eye
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159 |
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Chopped Dollars and Other Surprises of African Technology and Media
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160 |
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Pirates of Jo'burg
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162 |
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From Michael Power to Media Power
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163 |
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Our Stories Are Your Stories
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164 |
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Rising Opportunities
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Chapter 8
Coming Home: Opportunities in the African Diaspora
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167 |
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The Growing African Diaspora
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169 |
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From Nigeria, With Love: An Engine for Investment
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171 |
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ATMs, Letters, Groceries, and Cell Phone Minutes
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173 |
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Investments and Charity
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175 |
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Coming Home: Tourism
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177 |
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Serving the Diaspora Abroad
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180 |
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Door of Return: The Complex Diaspora
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182 |
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Strengthening Connections
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184 |
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Rising Opportunities
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186 |
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Conclusion: Ubuntu Market
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187 |
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The Power of Ubuntu
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189 |
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Building Community through Corporate Social Responsibility
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190 |
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Trade Not Aid: Beyond a Continent of Victims
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201 |
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Rebranding Africa
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206 |
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A Call to Action
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208 |
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Bridging the Divide
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216 |
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Reinventing Africa
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218 |
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Rising Opportunities
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220 |
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Endnotes
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221 |
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Acknowledgments
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239 |
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Index
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