|
List of Exhibits
|
|
|
|
|
|
|
|
List of Tables
|
|
|
|
|
|
|
|
Preface
|
|
|
|
|
|
|
|
Acknowledgments
|
|
|
|
|
|
|
|
Ch. 1
General Sources for International Business Research
|
|
|
|
|
|
3 |
|
Ch. 2
Accounting Standards and Practices
|
|
|
|
|
|
19 |
|
App. A
Sample U.K. and French Balance Sheets
|
|
|
|
|
|
44 |
|
App. B
Synthesis of Accounting Standards in 48 Countries
|
|
|
|
|
|
47 |
|
App. C
Disclosure Requirements of Major Stock Exchanges
|
|
|
|
|
|
49 |
|
Ch. 3
Company Information: Issues
|
|
|
|
|
|
50 |
|
App. D
Selecting a Company Directory - A Checklist
|
|
|
|
|
|
72 |
|
App. E
Company Definitions - A Glossary
|
|
|
|
|
|
74 |
|
App. F
Size of Enterprises
|
|
|
|
|
|
75 |
|
Ch. 4
Directory Sources
|
|
|
|
|
|
77 |
|
App. G
Company WWW Sources - A Checklist
|
|
|
|
|
|
103 |
|
Ch. 5
Financial Sources
|
|
|
|
|
|
104 |
|
Ch. 6
Electronic Sources
|
|
|
|
|
|
126 |
|
App. H
Selecting an International Database - A Checklist
|
|
|
|
|
|
151 |
|
Ch. 7
Corporate Affiliations and Corporate Change
|
|
|
|
|
|
154 |
|
Ch. 8
Special Topics: International Credit Information and Rankings
|
|
|
|
|
|
173 |
|
Ch. 9
International Marketing Issues and Sources
|
|
|
|
|
|
203 |
|
Ch. 10
International Marketing Research
|
|
|
|
|
|
230 |
|
Ch. 11
Advertising, Media, and Direct Marketing
|
|
|
|
|
|
254 |
|
App. I
Broadcast TV Operators in OECD Countries
|
|
|
|
|
|
273 |
|
Ch. 12
Exporting and Importing
|
|
|
|
|
|
274 |
|
Ch. 13
Economic Statistics
|
|
|
|
|
|
313 |
|
Ch. 14
Industry Information
|
|
|
|
|
|
341 |
|
App. J
International Coding Systems
|
|
|
|
|
|
362 |
|
Ch. 15
International Trade and Payments
|
|
|
|
|
|
367 |
|
Ch. 16
International Financial Markets
|
|
|
|
|
|
389 |
|
Index
|
|
|
|
|
|
411 |