HOLLIS

<body> <noscript> <div id="resultpage" xmlns="http://www.w3.org/1999/xhtml"> <div id="top"> <h1 xmlns:html="http://www.medialab.nl/schemas/aquabrowser/html" xmlns=""> HOLLIS (Text-Only)</h1> <span xmlns:html="http://www.medialab.nl/schemas/aquabrowser/html" class="headerlinks" xmlns=""> <a target="_top" href="default.ashx" title="standard version" class="clickable">Standard Version</a> — <a target="_blank" href="http://lms01.harvard.edu/F/?func=login-session" title="My Account / Renew" class="clickable">My Account / Renew</a></span> <span xmlns:html="http://www.medialab.nl/schemas/aquabrowser/html" class="headernavlinks" xmlns=""> <a target="_blank" href="help.aspx?topic=articles" title="Find articles" class="clickable">Find articles</a> <a target="_blank" href="help.aspx" title="help" class="clickable">Help</a> <a target="_blank" href="http://nrs.harvard.edu/urn-3:hul.ois:dsref" title="Ask a Librarian" class="clickable">Ask a Librarian</a> </span> <form xmlns:html="http://www.medialab.nl/schemas/aquabrowser/html" id="searchform" action="accessible.ashx" method="GET" xmlns=""> <input class="inputfield" size="30" id="q" name="q" value="Enter search term" onfocus="this.value='';"></input> <input class="searchbutton" type="submit" value="Search"></input> <input type="hidden" name="cmd" value="find"></input> <input type="hidden" name="rctx" value="AAIAAAABAAAAAgAAANVqAAAKYWNjZXNzaWJsZQAAAAAAAAAEZnJlYwAafGxpYnJhcnkvbS9hbGVwaHwwMTE0NDg4OTcAAANkZWYAAAEAAAAAAAAAAmVuAAD/////Gg8AAAAAAAAAAAAA"></input> </form>  <br /> </div> <span class="Z3988" title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rfr_id=info%3Asid%2Fwww.aquabrowser.com%3Agenerator&rft.genre=book&rft.title=Marketing+management+%2f&rft.btitle=Marketing+management+&rft.isbn=9780136009986&rft.issn=&rft.au=Keller%2c+Kevin+Lane%2c+1956-&rft.au=Kotler%2c+Philip.&rft.place=Upper+Saddle+River%2c+N.J.+%3a&rft.pub=Pearson+Prentice+Hall%2c&rft.date=c2009.&rft.tpages=1+v.+(various+pagings)+%3a&rft.edition=13th+ed.&rft.extra=http%3a%2f%2fdiscovery.lib.harvard.edu%2f%2faccessible.ashx%3fitemid%3d%257clibrary%252fm%252faleph%257c011448897"></span> <head> <title>Marketing management / Philip Kotler, Kevin Lane Keller. - HOLLIS (Text-Only)</title> <meta name="keywords" content="Kotler, Philip, Keller, Kevin Lane, 1956-, "></meta> <meta name="keywords" content="University, Harvard, HOLLIS, AquaBrowser, Medialab, AquaBrowser Library, Search, Discover, Refine, Accessible"></meta> </head> <body> <div id="fullrecordview"> <div id="content"> <table class="dtable"> <div id="sideinfo"> <a href="#record">Skip to record</a> <div class="export"> <a class="action" href="batchprocess.ashx?type=export-ris&app=endnote&file=export-id011448897.ris&q=extid:|library/m/aleph|011448897" target="_blank">Export record to Endnote</a> <br /> <a class="action" href="http://www.refworks.com.ezp1.harvard.edu/express/ExpressImport.asp?vendor=Harvard%20University%20Library&filter=RIS%20Format&database=HOLLIS%20Catalog&encoding=65001&url=http%3a%2f%2fdiscovery.lib.harvard.edu%2fbatchprocess.ashx%3ftype%3dexport-ris%26q%3dextid%3a%7clibrary%2fm%2faleph%7c011448897" target="_blank">Export record to Refworks</a> </div> <div class="print"> <a href="#" class="clickable" onclick="window.print()"> Print record </a> </div> <div class="print"> <a href="http://lms01.harvard.edu/F/?func=full-mail-0&doc_library=HVD01&doc_number=011448897" class="clickable" target="_blank"> E-mail record </a> </div> <div class="feedback"> <a class="action" href="http://nrs.harvard.edu/urn-3:hul.ois:dshelp">Have feedback?</a> </div> </div> <a name="record"></a> <div id="matimage">Book</div> <tr> <td class="key">Authors:</td> <td> <a href="accessible.ashx?q=author:"Kotler%2c+Philip."&rctx=AAIAAAABAAAAAgAAANVqAAAKYWNjZXNzaWJsZQAAAAAAAAAEZnJlYwAafGxpYnJhcnkvbS9hbGVwaHwwMTE0NDg4OTcAAANkZWYAAAEAAAAAAAAAAmVuAAD/////Gg8AAAAAAAAAAAAA">Kotler, Philip.</a> </td> </tr> <tr> <td class="key">Title:</td> <td>Marketing management / Philip Kotler, Kevin Lane Keller.</td> </tr> <tr> <td class="key">Edition:</td> <td>13th ed.</td> </tr> <tr> <td class="key">Published:</td> <td>Upper Saddle River, N.J. : Pearson Prentice Hall, c2009.</td> </tr> <tr> <td class="key"></td> <td></td> </tr> <tr> <td class="key">Description:</td> <td>1 v. (various pagings) : col. ill. ; 29 cm.</td> </tr> <tr> <td class="key">Notes:</td> <td>Includes bibliographical references and index.</td> </tr> <tr> <td class="key">ISBN:</td> <td>9780136009986</td> </tr> <tr> <td class="key"></td> <td>0136009980</td> </tr> <tr> <td class="key">Subject:</td> <td> <p class="kw"> <a href="?q=subjects:"Marketing+Management."&rctx=AAIAAAABAAAAAgAAANVqAAAKYWNjZXNzaWJsZQAAAAAAAAAEZnJlYwAafGxpYnJhcnkvbS9hbGVwaHwwMTE0NDg4OTcAAANkZWYAAAEAAAAAAAAAAmVuAAD/////Gg8AAAAAAAAAAAAA" alt="">Marketing -- Management.</a> </p> </td> </tr> <tr> <td class="key">Med. subject:</td> <td> <p class="kw"> <a href="?q=subjects:"Marketing+methods."&rctx=AAIAAAABAAAAAgAAANVqAAAKYWNjZXNzaWJsZQAAAAAAAAAEZnJlYwAafGxpYnJhcnkvbS9hbGVwaHwwMTE0NDg4OTcAAANkZWYAAAEAAAAAAAAAAmVuAAD/////Gg8AAAAAAAAAAAAA" alt="">Marketing -- methods.</a> </p> <p class="kw"> <a href="?q=subjects:"Marketing+organization+%26+administration."&rctx=AAIAAAABAAAAAgAAANVqAAAKYWNjZXNzaWJsZQAAAAAAAAAEZnJlYwAafGxpYnJhcnkvbS9hbGVwaHwwMTE0NDg4OTcAAANkZWYAAAEAAAAAAAAAAmVuAAD/////Gg8AAAAAAAAAAAAA" alt="">Marketing -- organization & administration.</a> </p> </td> </tr> <tr> <td class="key">Authors:</td> <td> <a href="?q=author:"Keller%2c+Kevin+Lane%2c+1956-"&rctx=AAIAAAABAAAAAgAAANVqAAAKYWNjZXNzaWJsZQAAAAAAAAAEZnJlYwAafGxpYnJhcnkvbS9hbGVwaHwwMTE0NDg4OTcAAANkZWYAAAEAAAAAAAAAAmVuAAD/////Gg8AAAAAAAAAAAAA" alt="">Keller, Kevin Lane, 1956-</a> </td> </tr> <tr> <td class="key">HOLLIS number</td> <td>011448897</td> </tr> <tr> <td class="key">Link to this record</td> <td> <a href="http://discovery.lib.harvard.edu//accessible.ashx?itemid=%7clibrary%2fm%2faleph%7c011448897" target="_new">http://discovery.lib.harvard.edu//accessible.ashx?itemid=%7clibrary%2fm%2faleph%7c011448897</a> </td> </tr> <tr> <td class="key"></td> <td> <div class="eadxml"></div> </td> </tr> <tr> <td class="key"></td> <td> <a name="holdings"></a> </td> </tr> <tr> <td colspan="2"> <div class="separator"></div> </td> </tr> </table> <br /> </div> <div class="clear"></div> <div id="sideinfo"></div> </div> </body> <br /> <div id="availability"> <div class="availtable" xmlns=""> <h1 xmlns:msxsl="urn:schemas-microsoft-com:xslt">Baker Business</h1> <dl xmlns:msxsl="urn:schemas-microsoft-com:xslt"> <dt> <h2>Stamps Reading Room -- Core Collection HF5415.13 .K64 2009</h2> <dl></dl> </dt> <dd> <table class="availtable" summary="availability information"> <tr class="theader"> <td class="col">Collection</td> <td class="call">Call #</td> <td class="stat">Status</td> <td class="req"></td> <td class="barcode">Barcode</td> </tr> <tr class="oddfalse"> <td class="col">Stamps Reading Room -- Core Collection</td> <td class="call">HF5415.13 .K64 2009</td> <td class="stat">Regular loan<br></br>On Hold</td> <td class="req"></td> <td class="barcode">HBC7WX</td> </tr> </table> </dd> </dl> <h1 xmlns:msxsl="urn:schemas-microsoft-com:xslt">Countway Medicine</h1> <dl xmlns:msxsl="urn:schemas-microsoft-com:xslt"> <dt> <h2>Countway Medicine HF 5415.13 K87m 2009</h2> <dl></dl> </dt> <dd> <table class="availtable" summary="availability information"> <tr class="theader"> <td class="col">Collection</td> <td class="call">Call #</td> <td class="stat">Status</td> <td class="req"></td> <td class="barcode">Barcode</td> </tr> <tr class="oddfalse"> <td class="col">Countway Medicine</td> <td class="call">HF 5415.13 K87m 2009</td> <td class="stat">28-day loan<br></br>Checked out: Due: 03/06/10 7:00 PM</td> <td class="req"> <a href="http://lms01.harvard.edu/F/?func=item-hold-request&doc_library=HVD50&adm_doc_number=011448897&item_sequence=000010" target="_blank"> Request Item </a> </td> <td class="barcode">32044074938325</td> </tr> </table> </dd> </dl> <h1 xmlns:msxsl="urn:schemas-microsoft-com:xslt">Grossman</h1> <dl xmlns:msxsl="urn:schemas-microsoft-com:xslt"> <dt> <h2>Grossman HF5415.13 .K64 2009</h2> <dl></dl> </dt> <dd> <table class="availtable" summary="availability information"> <tr class="theader"> <td class="col">Collection</td> <td class="call">Call #</td> <td class="stat">Status</td> <td class="req"></td> <td class="barcode">Barcode</td> </tr> <tr class="oddfalse"> <td class="col">Grossman</td> <td class="call"></td> <td class="stat">In-library use<br></br>Not checked out</td> <td class="req"></td> <td class="barcode">32044112385539</td> </tr> </table> </dd> </dl> <br></br> <br></br> <table id="banner" width="100%" cellspacing="2" title="" summary="Links to related services"> <tr> <td> <a href="http://hollisclassic.harvard.edu/" target="_blank">HOLLIS CLASSIC</a> </td> <td> <a href="http://e-research.lib.harvard.edu/" target="_blank">E-RESEARCH (ARTICLES)</a> </td> <td> <a href="http://nrs.harvard.edu/urn-3:hul.eresource:citelink" target="_blank">CITATION LINKER</a> </td> <td> <a href="http://lib.harvard.edu/libraries/ill.html" target="_blank">INTERLIBRARY LOAN</a> </td> <td> <a href="http://lib.harvard.edu/libraries/hours.html" target="_blank">LIBRARIES & HOURS</a> </td> <td> <a href="http://lib.harvard.edu/" target="_blank">HARVARD LIBRARIES</a> </td> </tr> </table> <br></br> <br></br> </div> </div> <div id="accessible_syndeticsice"> <br xmlns="" /> <div id="syndeticsice_toc" style="
 display:none
 " xmlns=""> <div> <a href="#syn_toc_toc" class="syndetics_toc_target">Table of Contents</a> </div> </div> <div id="syndetics_main" class="syndetics_main" xmlns=""> <div class="syndetics_item"> <table class="dtable" cellspacing="0"> <tr> <td class="basecolor" colspan="2" id="syndetics_toc_title"> <a name="syn_toc_toc" class="syndetics_toc_anchor"></a> <strong>Table of Contents</strong><div class="separator"></div></td> </tr> <tr> <td colspan="2"> <div id="syndetics_dtoc"> <table id="syndetics_dtoc_table" border="0" width="100%"> <tr class="syndetics_row_hilite syndetics_dtoc_row_hilite"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Part 1 Understanding Marketing Management</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno"></td> </tr> <tr class="syndetics_row syndetics_dtoc_row"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 1 Defining Marketing for the 21st Century</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno"></td> </tr> <tr class="syndetics_row_hilite syndetics_dtoc_row_hilite"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 2 Developing Marketing Strategies and Plans</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno"></td> </tr> <tr class="syndetics_row syndetics_dtoc_row"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Part 2 Capturing Marketing Insights</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno"></td> </tr> <tr class="syndetics_row_hilite syndetics_dtoc_row_hilite"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 3 Gathering Information and Scanning the Environment</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno"></td> </tr> <tr class="syndetics_row syndetics_dtoc_row"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 4 Conducting Marketing Research and Forecasting Demand</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno"></td> </tr> <tr class="syndetics_row_hilite syndetics_dtoc_row_hilite"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Part 3 Connecting With Customers</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno"></td> </tr> <tr class="syndetics_row syndetics_dtoc_row"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 5 Creating Customer Value, Satisfaction, and Loyalty</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno"></td> </tr> <tr class="syndetics_row_hilite syndetics_dtoc_row_hilite"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 6 Analyzing Consumer Markets</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno"></td> </tr> <tr class="syndetics_row syndetics_dtoc_row"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 7 Analyzing Business Markets</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno"></td> </tr> <tr class="syndetics_row_hilite syndetics_dtoc_row_hilite"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 8 Identifying Market Segments and Targets</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno"></td> </tr> <tr class="syndetics_row syndetics_dtoc_row"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Part 4 Building Strong Brands</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno"></td> </tr> <tr class="syndetics_row_hilite syndetics_dtoc_row_hilite"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 9 Creating Brand Equity</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno"></td> </tr> <tr class="syndetics_row syndetics_dtoc_row"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 10 Crafting the Brand Positioning</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno"></td> </tr> <tr class="syndetics_row_hilite syndetics_dtoc_row_hilite"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 11 Dealing with Competition</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno"></td> </tr> <tr class="syndetics_row syndetics_dtoc_row"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Part 5 Shaping The Market Offerings</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno"></td> </tr> <tr class="syndetics_row_hilite syndetics_dtoc_row_hilite"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 12 Setting Product Strategy</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno"></td> </tr> <tr class="syndetics_row syndetics_dtoc_row"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 13 Designing and Managing Services</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno"></td> </tr> <tr class="syndetics_row_hilite syndetics_dtoc_row_hilite"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 14 Developing Pricing Strategies and Programs</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno"></td> </tr> <tr class="syndetics_row syndetics_dtoc_row"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Part 6 Delivering Value</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno"></td> </tr> <tr class="syndetics_row_hilite syndetics_dtoc_row_hilite"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 15 Designing and Managing Integrated Marketing Channels</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno"></td> </tr> <tr class="syndetics_row syndetics_dtoc_row"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 16 Managing Retailing, Wholesaling, and Logistics</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno"></td> </tr> <tr class="syndetics_row_hilite syndetics_dtoc_row_hilite"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Part 7 Communicating Value</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno"></td> </tr> <tr class="syndetics_row syndetics_dtoc_row"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 17 Designing and Managing Integrated Marketing Communications</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno"></td> </tr> <tr class="syndetics_row_hilite syndetics_dtoc_row_hilite"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 18 Managing Mass Communications: Advertising, Sales Promotions, Events, and Public Relations</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno"></td> </tr> <tr class="syndetics_row syndetics_dtoc_row"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 19 Managing Personal Communications: Direct and Interactive Marketing and Personal Selling</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno"></td> </tr> <tr class="syndetics_row_hilite syndetics_dtoc_row_hilite"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Part 8 Creating Successful Long-Term Growth</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno"></td> </tr> <tr class="syndetics_row syndetics_dtoc_row"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 20 Introducing New Market Offerings</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno"></td> </tr> <tr class="syndetics_row_hilite syndetics_dtoc_row_hilite"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 21 Tapping into Global Markets</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno"></td> </tr> <tr class="syndetics_row syndetics_dtoc_row"> <td class="syndetics_dtoc_labeltitle"> <div class="syndetics_dtoc_indent">Chapter 22 Managing a Holistic Marketing Organization</div> </td> <td> </td> <td class="syndetics_dtoc_author"></td> <td> </td> <td class="syndetics_dtoc_company"></td> <td> </td> <td class="syndetics_dtoc_pageno"></td> </tr> </table> </div> </td> </tr> </table> </div> <br /> </div> </div> <div id="search"> <br /> </div> <div id="footer"></div> </div> </noscript> </body>